Shockwaves

Gig Prankster

Shockwave agents are turning up at major music events and having fun. Think Dennis Pennis or Sacha Baron Cohen and you’ll get the idea. We’ll interview the stars and fans and get up to all sorts of mickey-taking. And then upload the whole thing to YouTube. Naughty, but nice!
edited on Jun 24, 2013 by David Simoes-Brown

BeckyC Jun 24, 2013

Haha this could be brilliant! I love the concept, I think that making Shockwave seem like it has a sense of humour can only be a good thing because it makes the brand more accessible and people will warm to it! Brilliant idea!!!

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monkeybear2010 Jun 25, 2013

I agree that a brand can benefit from coming across as having a sense of humour but I already had the view that shockwaves was a fun, warm and accessible brand anyway although I might be the only one.

I think that these resources would be better invested in another idea.

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tinkadele Jun 24, 2013

I do like this idea, especially feeling the SBC vibe! This is a way to get the brand trending and possibly going viral, these kind of pranks get a lot of attention! Maybe Shockwaves members could submit ideas for pranks?

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Katie100 Jun 24, 2013

That's a good build tink, but would it ruin the surprise to share the idea in the community first - or you mean just send in the idea and see if it gets done?

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tinkadele Jun 24, 2013

Yeah, I was thinking more along the lines of privately submitting ideas to the Shockwaves agents and just reveal if they are used once the pranks have been pulled! I wouldn't want to water down the pranks in advance, definitely have to keep the 'shock' factor if this idea is implemented.

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Katie100 Jun 24, 2013

I'm really interested in what everyone thinks of this idea. It may be a personal thing but I find pranks really squingey and embarrassing. Dom Jolly was the only person who I thought did it with such good taste and humour that it made me really laugh - others I've found just cringeworthy, bullying, a bit mean, or simply not funny. It's a good tie in with the name Shockwaves though, that's for sure.

Reply 4

Mel Strange Jun 25, 2013

I agree completely with what you've said here - I find this sort of thing to generally be quite cringe-worthy and embarrassing and I'm unsure if it would really fit in with the idea of wanting to create a positive image of Shockwaves. It could quite possibly do the opposite if it ever went too far or upset someone too much.

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monkeybear2010 Jun 25, 2013

I agree that some people will love pranks but others might not appreciate them as much - as youtube and MTV has an abundance of them and an ever increasing catalogue, I really don't think there is any need for shockwaves to join the band wagon and if it did, it certainly wouldn't be seen as something that new.

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CatR Jun 24, 2013

Okay, I go to gigs a lot and by a lot I mean at the very least one a month! But I have to say that when you go to a gig, the main focus is the music and the atmosphere and buzz you get standing in that crowd and I just can't see pranks fitting in with it without stealing the show off the artist! Especially the type of comedy seen in Borat, that is the type of comedy which I feel may upset people a lot at gigs. As for interviews with artists and fans - after a gig fans want to go home or they want to talk to the band and buy merchandise, they've been on their feet for 3 or so hours and it wouldn't be good advertisement for hair products considering after a gig all hairspray and any product in hair is gone due to sweating and running through the mosh pit etc. I'm sorry but I just don't think pranking people will fit in at all with gigs.

However, Interviews with the artists may be good and shockwaves sponsoring events (however these would have to be large events obviously) and I'd recommend shockwaves hosting music events which fans can win tickets for like coca cola did last year with the olympics. Also acoustic sessions could be great :)

Reply 3

Jenn3Jenn Jun 24, 2013

I agree with you CatR, I don't think a gig would be the best place for it.. maybe on the prank side at a festival would be better? where people are there to enjoy a longer period like a day or weekend they might be more up for a laugh? I'm not certain why, but there's a huge difference in atmosphere when I've been to gigs compared to festivals! (I do love both)
I think interviews with artists would be brilliant though, then upload the video to youtube/ shockwaves website! Shockwaves should sponsor the event, and have a competition of some sort beforehand where shockwaves members could win VIP tickets to meet their favourite band backstage. I know I'd definitely take up this opportunity!!
Acoustic sessions would be cool too :)

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CatR Jun 24, 2013

Ah yeah that's a good idea, I've been to festivals too so I know what you mean like there's more time to kill in the earlier times of the day when not so many acts are on so people will be way more open to the comedy and the interviews at that time of day, they could do something funny/stupid to win tickets backstage and the funniest parts put into a video for youtube like :). I love both an'all :).
Interviews are good yeah and also the whole vip tickets and stuff is an awesome idea, yeah at butserfest last year they had an acoustic set with mallory knox which you had to win tickets for so this could be a separate thing just for shockwaves at a festival too with a goodybag of free hair stuff like when you win a wristband to gain access to it. I just don't feel the whole comedy thing during a performance as the main focus is elsewhere :)

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Jenn3Jenn Jun 24, 2013

Oooh that could really incorporate the whole shockwaves members idea too! :) That'd be great. I'd love to get a goodbag of shockwaves products too! A good way to promote themselves.
I think during the earlier times when bands aren't performing is the best time as you said. I'd find it really annoying if it was when a band was playing, plus they shouldn't steal the show! Timing is definitely key in this.

Reply 3

CatR Jun 25, 2013

Yeah so would I! It would be awesome, gives them the opportunity to test out the products for free. Members could get access easier by registering and other people have to enter a competition :)
Yeah it would be great! Stealing the show would annoy me too and i'd just walk away so :) definitely not during a bands set so :) Glad that someone agrees with me aha

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monkeybear2010 Jun 25, 2013

Hi, I agree exactly with what you are saying and especially the appeal of Sacha when it comes to offending haha - wouldn't take much for this to go from a shockwaves awareness campaign to a negative media disaster.

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Katie100 Jun 25, 2013

great discussion here, I feel like this idea will go somewhere now - can I invite people who haven't coughed up a comment to tell us what they think? - or vote up or down the comments if you agree / disagree

Reply 5

Wads Jun 25, 2013

I'm agreeing with the comments here. Pranks and this style of comedy can often come across seeming a bit too try hard and ends up just being cringey and uncomfortable for everyone involved. Why detract from the gig/festival? people are there to see the acts, I can't imagine I'd want this sort of thing happening at an event I'd paid a lot to see. I'm not saying it would offend me or anything, just that when I go to gigs and festivals I'm there for the music and nothing else. This could give Shockwaves a negative brand image if people don't get this sort of humor.

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monkeybear2010 Jun 25, 2013

good point wads, couldn't agree more and as shockwaves would have to invest some degree of money into this, it makes sense for it to go to another activity with a higher success rate and a lot lower chance of backfiring.

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monkeybear2010 Jun 25, 2013

Not keen on this one because videos from music events and interviews are all ready in abundance on channels such as MTV and even youtube - also have to wonder what this will do for Shockwaves image which may end up being associated with the wrong things.

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kelly513 Jun 27, 2013

This is a good idea! Shockwaves will be recognised as having good links to celebrities however I agree with many of the comments here, it could backfire and feel like they are making a joke out of the brand, it works for some companies such as 'go compare' but for a hair styling company, I'm not sure. Maybe you could allow people to try out and test the products whilst they are waiting?

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Beth57 Jun 27, 2013

I actually like this idea! You-tube is full of pranks and things like this which people love to watch! I don't understand why this has so many negative votes!

Reply 1

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