Shockwaves

What's Best For Your Style?

Shockwaves could create a monthly competition where people are offered the chance to create one specific look as stated by Shockwaves using any product from any brand they want and then submit this picture online.

When all the photos are uploaded, users will vote who has made the best of the look they had to create and then the winner will reveal the product they have used.

The outcome will be that people will discover which product and brand offers the best potential for creating a specific style.

edited on Jun 21, 2013 by monkeybear2010

BeckyC Jun 21, 2013

Not sure about the "any brand they want" bit! If someone used VO5, Shockwaves wouldn't be able to hand over free product! But other than that I like the concept you have, it's a slightly different slant on some of the pre-existing ideas floating around and I think there is a lot of merit to an idea like this!

Reply 1

monkeybear2010 Jun 21, 2013

who mentioned a free product lol? although I would see a downside of this idea being that it relies on shockwaves creating products that not only work but are some of the best in their category because otherwise alternative brands will keep winning and stand out more - but I still think this idea has a lot of potential and if shockwaves were concerned in any way, they should invest these thoughts instead into making their products the best they can be :D

Reply 0

BeckyC Jun 21, 2013

OH! Sorry! :') I miss read!! I thought you put receive, but you said reveal, my bad... *facepalm* I see where you're coming from with the "in house competition" as it were and I think that could turn out to be quite a good idea! Kind of a way of forcing Shockwaves to be the best, and then helping improve by using ideas from other successful brands :)

Reply 2

monkeybear2010 Jun 21, 2013

yeah exactly :) and it's an easy mistake to make misreading something - I end up having to re-write a few things before I submit them because I have got the wrong end of the stick haha

Reply 0

View all replies (2)

tinkadele Jun 21, 2013

Do you think that this would work better solely using Shockwaves products and discovering which are the best for who and to create the looks? Rather than including other brands? I do like the basic idea and as Becky said, it is a little similar to some other thoughts people have shared but I do recall having a discussion whereby the admin thought that it was quite a risk to include other brands into the mix. I think it is, a risk worth taking if it's going to put them on top but if not it could be promotion for other brands!

Reply 2

monkeybear2010 Jun 21, 2013

It just depends on how confident Shockwaves/Well/Proctor and Gamble are lol - if they want to ensure this is a brand which represents quality and they are willing to make any necessary changes to their products (if applicable) to achieve this, then there is no risk but only benefits to be gained from this idea but granted, if the organisation preferred to stay below the radar a bit in terms of how their products compared to others, then this would be a risky endeavour.

Reply 2

tinkadele Jun 21, 2013

Yeah, it really does depend on where they stand with it and weighing up the benefits but this is what we are here for - presenting ideas!

Reply 3

View all replies (2)
Share